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Honasa Consumer Limited is coming out with a fresh public issue to raise Rs. 1701 crores from the market.

Below are the details of the Honasa Consumer Limited IPO:

• Issue opens – October 31 (Tuesday)
• Issue closes – November 02 (Thursday)
• Issue size – Rs. 1701 crores
• Price band – Rs. 308 to Rs. 324 per equity share
• Bid lot – 46 shares and in multiples thereof.

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And here are some details of the company and further details on the Honasa Consumer Limited IPO.

Company details:

• Honasa Consumer Limited are the largest digital-first beauty and personal care (“BPC”) company in India in terms of revenue from operations for the Financial Year 2023 (Source: RedSeer Report). Since their inception, they have worked with the primary objective of developing products that address beauty and personal care problems faced by consumers. For instance, their flagship brand, Mamaearth, is built to service a core customer need for safe-to-use, natural products, and focuses on developing toxin-free beauty products (as defined below) made with natural ingredients. According to the RedSeer Report, as of the Financial Year 2023, Mamaearth has emerged as the fastest growing BPC brand in India to reach an annual revenue of ?10 billion (in the preceding 12 months) within six years of launch.
• Since launching Mamaearth in 2016, they have added five new brands to their portfolio, namely The Derma Co., Aqualogica, Ayuga, BBlunt and Dr. Sheth’s, and have built a ‘House of Brands’ architecture. As of June 30, 2023, their portfolio of brands with differentiated value propositions includes products in the baby care, face care, body care, hair care, color cosmetics and fragrances segments.
• They have a dedicated in-house innovation team, consisting of 47 members, as on June 30, 2023, that drives end-to-end ideation and execution of new products launches. This team collaborates with large ingredient suppliers to co-create formulations. For manufacturing, they have set up an asset-light contract manufacturing model that gives them the benefit of economies of scale at small batch sizes while also providing the flexibility to scale up production as needed.
• They make their products available to their customers through omni-channel distribution networks across both online and offline touchpoints. They strategically leverage their presence on online channels (both DTC platforms and e-commerce marketplaces) during the early stages of a brand or products lifecycle to generate trials amongst early adopters, engage with consumers directly and test for product market fit. Once a product or brand reaches a mature stage, they selectively introduce such products and brands in offline stores to drive penetration amongst a larger consumer base.

Issue Size:

Rs. 1701 crores

Employee Reservation: 

Equity shares aggregating up to Rs. 1 crore

Employee Discount:

Rs. 30 per share

Issue break-up:

• QIB – 75% of the net offer – Rs. 1275.00 crores
• NIB – 15% of the net offer – Rs. 255.00 crores
• RET – 10% of the net offer – Rs. 170.00 crores

Listing:

BSE and NSE

Registrar:

KFin Technologies Limited

UPI:

All Retail & NII bidders' (bids up to Rs. 5,00,000) applications through brokers are compulsorily in UPI Mode.

Note:

• Application made using third party UPI or ASBA Bank A/c are liable to be rejected. 
• The UPI Mandate acceptance time for Retail and NII Bidders (bids up to Rs. 5,00,000) shall expire at 5:00 PM on the closing day of the IPO i.e. Thursday, November 02, 2023     

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