Brainbees Solutions Limited IPO Opens On August 06. Check IPO Details Issue Date Price

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Brainbees Solutions Limited IPO Opens On August 06. Check IPO Details Issue Date Price

August 05, 2024
Brainbees Solutions Limited IPO Opens On August 06. Check IPO Details Issue Date Price

Brainbees Solutions Limited is coming out with an initial public offer to raise Rs. 4193.73 crores from the market.

Below are the details of the Brainbees Solutions Limited IPO:

  • Issue opens – August 06 (Tuesday)
  • Issue closes – August 08 (Thursday)
  • Issue size – Rs. 4193.73 crores
  • Price band – Rs. 440 to 465 per equity share
  • Bid lot – 32 shares and in multiples thereof.

And here are some details of the company and further details on the IPO.

Company Details:

  • Brainbees Solutions Limited are India’s largest multi-channel retailing platform for Mothers’, Babies’ and Kids’ products, in terms of GMV, for the Financial Year 2024, according to the RedSeer Report, with a growing presence in select international markets. In India, they sell Mothers’, Babies’ and Kids’ products through their online platform, company-owned modern stores, franchisee-owned modern stores and general trade retail distribution.
  • They launched the FirstCry platform in India in 2010 with the goal to create a one-stop destination for parenting needs across commerce, content, community engagement, and education. They named their platform “FirstCry” because they believe that a baby’s first cry is a special moment for parents, and they aim to make such moments of the parenting journey filled with joy and happiness. They operate in a retail category with high purchase frequency, in which children outgrow clothing sizes quickly and need consumables such as diapers and other baby products along with other needs that evolve with age. Thus, once parents establish a connection with them, they are likely to start a predictable and frequent transactional journey of about twelve years as their children grow.
  • They have expanded internationally in select markets, establishing a presence in UAE and KSA in 2019 and 2022 respectively, where they aim to replicate their India playbook. According to the RedSeer Report, they are the largest specialist online Mothers', Babies' and Kids' Product retail platforms in UAE, in terms of GMV, for the Financial Year 2024. Further, in KSA, they are the largest online-first Mothers’, Babies’ and Kids’ product-focused retail platform, according to the RedSeer Report. After the UAE, they aim to replicate their India playbook in KSA.
  • Their integrated FirstCry platform helps fulfil three essential parenting needs i.e., shopping, parenting community and education. They address the needs of their customers across various channels: online platform, modern stores, and general trade retail distribution channels in India; and online platforms in UAE and KSA. Their content-led strategy enables engagement with parents early in their parenting lifecycle through their YouTube channel, i.e., FirstCry.com parenting platform. They own and operate several pre-schools in India through Edubees Educational Trust. In addition, they also operate a network of pre-schools in India through their franchisees. Their platform is built on key foundational capabilities of robust data and technology, deep understanding of their customers, a portfolio of home brands and healthy third-party brand relationships.

Issue Size : Rs. 4193.73 Crores

Employee Reservation: Shares aggregating up to Rs. 3 crores

Employee Discount: Rs. 44 per share

Issue break-up :

QIB – 75% of the net offer – Rs. 3143.05 Cr.
NIB – 15 % of the net offer – Rs. 628.61 Cr.
RET – 10% of the net offer – Rs. 419.07 Cr.

Listing : BSE & NSE

Registrar : Link Intime India Private Limited

UPI : All Retail & NII Bidders (bids up to Rs. 5,00,000) Applications through brokers are compulsorily in UPI Mode

Note:

Application made using third party UPI or ASBA Bank A/c are liable to be rejected.

The UPI Mandate acceptance time for Retail and NII Bidders (bids up to Rs. 5,00,000) shall expire at 5:00 PM on the closing day of the IPO i.e., Thursday, 8th August 2024.

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